The HELP Group is a renowned leader in higher education and professional training in the Asia Pacific region and beyond, and its high academic standards are acknowledged by its many international partners. It is a trailblazer in the field of twinning programmes with foreign universities, and currently boasts strong collaborative relationships with renowned universities across the world. Some of its major areas of study include Business, Accounting and Finance, Economics, Engineering, IT, Psychology, Communication, Economic Crime Management and Humanities, as well as postgraduate and doctoral opportunities through the ELM Graduate School. 

Its faculty members have successfully guided both local and international students in attaining First Class Honours degrees from the University of London, and have enabled them to gain entry into world-renowned universities such as Harvard, Chicago, Massachusetts Institute of Technology, Oxford, Cambridge, London School of Economics, Imperial College London, Queensland and the Australian National University.

With more than 11,000 students enrolled, many of whom come from 80 countries around the world, the HELP Group is one of the foremost institutions for higher learning.

The HELP Group is a conglomerate of two tertiary institutions—HELP University (HU) and HELP Academy (HA). HU, a leader and innovator in Malaysian tertiary education since 1986, is well-known and respected in the market. It was one of the first to offer foreign twinning and external programmes in the 1980s and was granted full university status in 2011. HA, on the other hand, provides twinning programmes such as the Edexcel International Advanced Level, the Cambridge A-Levels, the University of London International Programmes, and the University of Derby programmes.

The HELP Group's mission is to be a quality- and leadership-focused university that upholds sound academic and research standards and develops the talent of students and staff. It seeks to provide a learning experience that helps students achieve career success, personal fulfilment, and valuable life experiences. It also aspires to be a socially conscious business that shares its success with stakeholders and the communities it serves.

The core values of the HELP Group are Pride of Achievement, Sharing Success, Courage to Be, Compassion, and Significance.